OAR has achieved greater heights in 2015, including the areas of legislative advocacy, member outreach, technology and public relations.
Of paramount importance was creating a stronger RPAC culture, which is evident in Oklahoma achieving President’s Cup status for the first time ever! The President’s Cup recognizes the hard work state REALTOR® leaders and association staff perform to advance the REALTOR® Party. The President’s Cup will be presented in May 2016 at the REALTORS® Legislative Meeting and Trade Expo in Washington, DC!
Among the successes in the State Legislature were fighting threats to overturn the Protect Property Rights Act of 2014. Our lobbying efforts combined with member involvement in The REALTOR® Party continue to hold the attention of our hardworking Oklahoma legislators.
Between continued work among OAR’s district vice presidents and creating a member outreach position on staff, OAR has tightened the bond among brokerages, local boards and the state association. The number of brokers signed up for the Broker Involvement Program has gone up 28%, meaning more effective messaging on calls for action are being received by members around the state. Plus another successful Brokers Summit held in November was an active forum for brokers to learn more about managing teams within their companies, seeing an intro to the RPR broker dashboard and then finding ways to be more profitable in the digital age.
Oklahoma REALTORS® seeking the GRI designation have been so plentiful that modules have been selling out this year. The blend of sharp statewide experts and varied perspectives from national speakers build great excitement during these two-day sessions!
This year we launched an instructor rating website. It will be a vehicle for local boards, schools and brokers to identify content experts who are available to teach in their area plus allow students to publish feedback to help make hiring decisions. In conjunction with the REignite education conference & trade show in October, we pushed out a new mobile app, making the most needed items and news alerts available more quickly. Local board implementation of a text messaging component is next.
In the area of public relations, OAR has had 137 media placements in the first 11 months of 2015, with a total audience reach of more than 98.2 MILLION, increasing the positive perception of Oklahoma REALTORS.SEE THE WHOLE 2015 LIST