In supercharged real estate markets like the Denver metro area, every move counts. That’s why Jickson Chacko never overlooks an opportunity to shop for new clients, literally.
“Wherever I am, personally or professionally, it just comes naturally to talk to people about real estate,” said Jickson, a REALTOR® with Cherry Creek Properties, Denver, Colorado. “And using the RPR app as my icebreaker, I’m able to transition a casual conversation into a working relationship with ease.”
At grocery store checkouts, a dentist’s office, or while at the local playground with his young son, Elijah, Jickson is confident enough in his abilities and the tools at hand to spark conversations about the real estate market, knowing he can act upon any inquiry just by tapping into RPR’s app on his mobile device.
“It’s always awkward for an agent to open with ‘Hi, I’m a REALTOR®. Can I have your contact info for my marketing lists?’ It’s much easier to just start talking to them about the market or the value of their home and then instantly give them accurate information.”
Jickson’s next “natural steps” include pulling up RPR on his phone the moment a potential new client demonstrates curiosity about the value of their home, or what another home in the neighborhood has sold for.
With RPR’s Realtor Valuation Model® (RVM®)—the only REALTOR®-owned, automated valuation product that incorporates listing and sales data from the MLS into a property’s valuation—Jickson can instantly share what the subject property is worth and the range it could be listed for. The app’s mapping feature also reveals every home in the neighborhood and hundreds of datasets to go along with each.
“People are amazed by what I can show them on my phone,” he said. “Especially those who are sitting on the fence about selling. I give them preliminary data, just enough to spark their interest, and then politely ask for their contact info to offer next steps.”
All it takes is an email address for Jickson to capture a commitment. “Right then and there, I’ll create an RPR Property Report and send it to them using my phone. Within seconds, they’ve got more accurate information than they thought possible.”
RPR’s Property Report summarizes the overall characteristics of a property such as values, foreclosure activity, market statistics, demographics, property history, taxes, and school information. The report also includes current and historical photos.
“Here’s the thing,” said Jickson. “RPR’s reports are beautiful. And they look like I wrote the whole thing myself over a long period of time. Then I remind them that the report is free … and there’s more to come.”
Next, Jickson follows up with his prospects, offering a more thorough evaluation of the property or to set up a buyer tour. It’s then that he uses RPR website to run a comps analysis, conduct a property search, refine the value of a subject property, and/or run any of the eight branded reports afforded to him as a REALTOR®.
“There’s a lot of hand holding when working with clients,” said Jickson. “I make it my business to help buyers make indisputable offers, lead sellers to realistic list prices, and for everyone I represent to benefit from the transaction. And I couldn’t do it without RPR.”