Instant Reaction: May Housing Starts

The following is NAR Chief Economist Lawrence Yun’s reaction to the release from the U.S. Commerce Department on May new home construction:

“New home construction activity soared to its highest level in over a decade, which is fantastic news as more housing inventory will be available as the year proceeds. Moreover, construction and real estate industry jobs are being created and boosting the economy. GDP growth of 4 percent to 5 percent is possible in the second quarter, as a result. The Midwest region experienced the biggest gain and hence the region will remain more affordable. The more unaffordable West region will continue to experience an intense housing shortage, as both housing permits and housing starts fell in that region. For the country as a whole, an additional 20 percent to 25 percent gain in home construction is needed to make the market more balanced.”

8 powerful resources for building a lead capture system

Building a high-converting lead capture system is appealing to many real estate agents, but the process of building the lead forms and pages can be a complex and daunting process. It’s doesn’t need to be this way. After all, as a REALTOR® you have access to RPR reports, which work great as a lead magnet—the offer you have for prospects in return for their contact Information.

If your goal is to attract people looking to sell a home, you may want to offer an RPR Market Activity Report, which highlights current market opportunities, or a request for a free home valuation. If you’re looking to attract buyers, try offering a Market Activity Report customized with an upcoming open house schedule or new homes on the market.

With that sorted, let’s explore eight different solutions worth considering before building your next lead capture system.

Form Builders

1.  Google Forms – Free

You probably already have a Gmail account, so this one isn’t much of a stretch. Google’s form solution makes creating and analyzing form results easy. Simply drag and drop your fields into place. Some of the benefits include it’s integration with Google Sheets and the ability to collaborate with others. Also, Google Forms is easy to embed into any site.

2.  Gravity Forms – ($59/yr)

The leading WordPress plugin for creating forms, Gravity Forms, builds your lead capture system by simply dragging fields into place. Use the conditional logic to show or hide fields, sections, and pages, or even the submit button based on user selections.

3.  Wufoo – (Free and/or $19/mo+)

Another simple solution for creating embeddable forms, Wufoo, offers both a free and paid version. The free version allows users to create up to five forms with fewer than 100 monthly entries. The tool includes an easy to use form designer. Paid plans, which start at $19 a month, include more sophisticated features and allow for more entries. Also, WuFoo provides over 60 integrations to other useful platforms.

4.  Form Tools – (Free)

For the techy agents out there, Form Tools is a complete form-hosting solution offered free as open source (GNU Public License). One installation of Form Tools can handle as many forms as you want, even on different websites.

Landing Page Tools

5.  Unbounce – ($79/mo+)

Unbounce is a powerful drag and drop landing page builder that will help you create mobile responsive pages without any help from a technical team. It comes with hundreds of templates to make getting started quick and easy, including integrations with some of the top tools on the web.

6.  Instapage – ($69/mo+)

Similar to Unbounce, Instapage is a landing page tool that can be used to building mobile responsive lead capture pages. Instapage has team collaboration features, drag and drop elements, and A/B testing. Instapage provides a fews ways to integrate with your site, including a WordPress plugin.

7.  LeadPages – (14-day free trial and/or $25/mo+)

LeadPages is a popular solution and one of the lower price points. The tool offers lots of template options which are mobile responsive, and integrates with the Facebook Ad Builder. LeadPages also supports A/B testing so you can see what changes are working and what are not. It also comes with a WordPress plugin.

Lead Form in Facebook

8.  Facebook Lead Form – Cost tied to ad

If the purpose of your form or landing page is to generate prospects, Facebook Lead Ads should be considered. Each ad comes with a simple form that’s ideal for capturing a prospect’s information, all within Facebook. The forms even pre-populate the prospect’s public information such as name, email or phone number.

Instant Reaction: May Jobs Report

The following is NAR Chief Economist Lawrence Yun’s reaction to the U.S. Bureau of Labor Statistics (BLS) report on the employment situation in May:

“Housing demand will be supported by the continuing job gains even as mortgage rates rise. The latest monthly job addition of 223,000 brings the total net new job creations over the past 24 months to 4.4 million. Over the comparable two-year period, however,  2.4 million new housing units were built. In a strong economy such as now, over 3 million homes should have been built. With the unemployment rate falling to 3.8%, the lowest in 18 years, wages are picking up. But more home construction is needed to better satisfy the rising demand. Otherwise, housing shortage will push up home prices out-of-reach even for households with good stable jobs.”

LeadershipOAR Application

Go back to LeadershipOAR page

We realize that this is a long application. If you would rather fill out a PDF and email it to us click here.

2019 LeadershipOAR

  • Personal Data

  • Drop files here or
  • Education

  • Begin with high school, college(s), advanced degrees and/or specialized training)
  • Work Experience

  • Please include local board of REALTORS® involvement as well as OAR involvement. Do not include include civic organizations, public office or political activities in this section.
  • Community Involvement

  • Please include community, civic, spiritual, political, government, social, athletic or other activities. Do not include business or professional activities. Also indicate major role in the organization at this time.
  • General Information

  • (One of the goals of LeadershipOAR is to build a network of Association leaders who can enhance their problem-solving and other leadership abilities through shared perspectives and working together)
  • Commitment

  • To graduate from LeadershipOAR, a participant is expected to attend all sessions.
  • All dates are subject to change:
    Retreat 1: February 6-7, 2019, Location TBD
    Retreat 2: April 17-18, 2019, Location TBD
    Retreat 3: June 19 - 20, 2019, Location TBD
    Retreat 4: August 21-22, 2019, Location TBD
    Retreat 5: October 1-2, 2019 in conjunction with REignite Conference, Location TBD
  • Tuition

  • If accepted into the LeadershipOAR program, you will be billed for the remaining $1,000 tuition fee ($1,195 - $195 application fee). This tuition includes training sessions, meals, overnight accommodations and instructional materials. Additional costs to the participants will include transportation from home to the meeting or retreat site and minimal expenses, which may be incurred during the field exercise phase of the program.
  • Note: If tuition is not paid in full by January 30, 2019, you will not be able to participate in the LeadershipOAR program.
  • Broker Commitment

  • Sponsor Commitment (if applicable)

Note: Your application will be incomplete without your $195 application fee. You can either pay the fee online
Pay application fee online
or mail a check to:
Oklahoma Association of REALTORS®
ATTN: LOAR
9807 Broadway Ext. Oklahoma City, OK 73114

2018 Community Rock Star

OAR is accepting nominations for the Community Rock Star Award which honors three Oklahoma REALTORS® who go above and beyond to fulfill the needs shown by their communities. This award is designed to seek out the brightest stars who give unselfishly to improve the world around them through community service.

Recipients of the award will receive a $1,000 grant in their name to their charity and be recognized at the REignite Conference on October 10-11 in Oklahoma City.

Be a star for your community or charity. Nominate yourself or a fellow rock star today!
DOWNLOAD NOMINATION FORM
Deadline for nominations is July 2, 2018.

Life Member Nominations Due July 2

If you have a member who has demonstrated significant service and involvement with OAR, you should nominate them for the OAR Life Member Award. Deadline for all nominations is July 2.

Download a nomination form
Life Member Request Letter/Criteria

 The Life Membership Committee will consider nominees for this prestigious award, and the awards will be presented during the REALTOR® Celebration Banquet on Thursday, October 11 as part of the 2018 REignite Conference in Oklahoma City.

 For more information, email Nabeel Jamal or call 405.848.9944.

2018 REALTOR® of the Year Nominations Due July 2

Debbie Lynn Benton, Marlow
2017 Oklahoma REALTOR® of the Year

The Oklahoma Association of REALTORS® is seeking nominations for its 2018 OAR REALTOR® of the Year. The OAR member selected for this incredible honor will be announced and recognized by his/her peers at the REALTOR® Celebration Thursday, October 11, held in conjunction with the 2018 REignite Conference in Oklahoma City.

Each local board has the opportunity to nominate a REALTOR® member deserving of such a special honor by submitting the nomination form to the:

Nomination Form

Oklahoma Association of REALTORS®
ROTY BALLOT — CONFIDENTIAL
9807 N. Broadway Extension
Oklahoma City, OK 73114

The deadline for returning the form to the OAR office is July 2.  We look forward to hearing from you soon!

2019 Committee Nominations

For a list of committee descriptions please click here.

2019 Committee Nominations

Instant Reaction: Q1 GDP

The following is NAR Chief Economist Lawrence Yun’s reaction to the morning’s U.S. Commerce Department report on Q1 GDP:

“The continuing economic expansion assures further job creations and household formations. However, the latest GDP growth rate (of 2.3%) is short of what is possible. Residential investment spending showed zero growth because single-family and condominium construction have not been growing meaningfully. In America today, there is a major housing crisis. Consumers are facing high rent growth and are having difficulty saving up for down payment because of fast appreciating home prices. The acute housing shortage in most parts of the country can easily be relieved with more construction. Therefore, regulatory relief for small-sized banks will facilitate more construction loans for small-sized homebuilders. Local governments need to balance out how zoning laws may be hindering home construction and thereby unnecessarily raising housing costs for local residents. Also many communities need to focus on providing training in trade skills like carpentry and wood framing. A solid growth in home construction will help boost future GDP growth to consistently run at 3% or higher.”

Existing Home Sales Grew Slightly in March; Supply Shortage Continues

After two straight months of declines, existing home sales climbed 1.1 percent in March but it was a familiar story as low inventory and high prices kept sales activity to a level lower than a year ago, according to NAR.

As NAR Chief Economist Lawrence Yun explained during this morning’s press conference, gains last month in the Northeast and Midwest – a reversal from the weather-impacted declines seen in February – helped overall sales activity rise to its highest jump since last November at 5.72 million.  Yet low supply and a median sales price increase of 5.9% since last year has home sales at a lower level compared to a year ago.

“Unsold inventory is at a 3.6-month supply at the current sales pace, compared to 3.8 months at this time in 2017. There is a spring seasonal ramp-up in buyer demand but without the corresponding increase in new listings coming onto the market,” said Yun. “As a result, the market is highly competitive and homes are going under contract in about a month, which is four days faster than last year and 17 days faster than March 2016.”