Building a high-converting lead capture system is appealing to many real estate agents, but the process of building the lead forms and pages can be a complex and daunting process. It’s doesn’t need to be this way. After all, as a REALTOR® you have access to RPR reports, which work great as a lead magnet—the offer you have for prospects in return for their contact Information.
If your goal is to attract people looking to sell a home, you may want to offer an RPR Market Activity Report, which highlights current market opportunities, or a request for a free home valuation. If you’re looking to attract buyers, try offering a Market Activity Report customized with an upcoming open house schedule or new homes on the market.
With that sorted, let’s explore eight different solutions worth considering before building your next lead capture system.
1. Google Forms – Free
You probably already have a Gmail account, so this one isn’t much of a stretch. Google’s form solution makes creating and analyzing form results easy. Simply drag and drop your fields into place. Some of the benefits include it’s integration with Google Sheets and the ability to collaborate with others. Also, Google Forms is easy to embed into any site.
2. Gravity Forms – ($59/yr)
The leading WordPress plugin for creating forms, Gravity Forms, builds your lead capture system by simply dragging fields into place. Use the conditional logic to show or hide fields, sections, and pages, or even the submit button based on user selections.
3. Wufoo – (Free and/or $19/mo+)
Another simple solution for creating embeddable forms, Wufoo, offers both a free and paid version. The free version allows users to create up to five forms with fewer than 100 monthly entries. The tool includes an easy to use form designer. Paid plans, which start at $19 a month, include more sophisticated features and allow for more entries. Also, WuFoo provides over 60 integrations to other useful platforms.
4. Form Tools – (Free)
For the techy agents out there, Form Tools is a complete form-hosting solution offered free as open source (GNU Public License). One installation of Form Tools can handle as many forms as you want, even on different websites.
Landing Page Tools
5. Unbounce – ($79/mo+)
Unbounce is a powerful drag and drop landing page builder that will help you create mobile responsive pages without any help from a technical team. It comes with hundreds of templates to make getting started quick and easy, including integrations with some of the top tools on the web.
6. Instapage – ($69/mo+)
Similar to Unbounce, Instapage is a landing page tool that can be used to building mobile responsive lead capture pages. Instapage has team collaboration features, drag and drop elements, and A/B testing. Instapage provides a fews ways to integrate with your site, including a WordPress plugin.
7. LeadPages – (14-day free trial and/or $25/mo+)
LeadPages is a popular solution and one of the lower price points. The tool offers lots of template options which are mobile responsive, and integrates with the Facebook Ad Builder. LeadPages also supports A/B testing so you can see what changes are working and what are not. It also comes with a WordPress plugin.
Lead Form in Facebook
8. Facebook Lead Form – Cost tied to ad
If the purpose of your form or landing page is to generate prospects, Facebook Lead Ads should be considered. Each ad comes with a simple form that’s ideal for capturing a prospect’s information, all within Facebook. The forms even pre-populate the prospect’s public information such as name, email or phone number.